PFHTA MISSION STATEMENT: (updated Nov 17, 2017 at Incoming President’s Board Retreat)
We are the unified voice and the resource for information, collaboration and education enabling Pigeon Forge Hospitality and Tourism members to advance, while protecting and strengthening our industry.
PFHTA VISION & OBJECTIVES: (updated Nov 17, 2017 at Incoming President’s Board Retreat)
Be the recognized voice and primary source for hospitality related issues in Pigeon Forge and the region
Serve as a conduit for information and education to and about the hospitality industry
Foster relationships between members, local associations and the TNHTA to channel ideas into action
Collaborate on ideas and programs to improve the Pigeon Forge brand, retain current visitors, and promote our unique hospitality experience to attract new guests.
Proactively communicate ideas and concerns to local, state & federal governments as an advocate for our members
PFHTA brings together a diverse and balanced membership base of professionals that reflects the multiple facets of Pigeon Forge and area businesses. We champion those in advertising, amusements, entertainment, convention, lodging, restaurant, retail, and service businesses who make Pigeon Forge and Sevier County a leader in travel and guest experience.
PFHTA’s commitment to education is evidenced by providing annual scholarships for graduating Pigeon Forge High School students.. In addition, we provide financial support for students enrolled in the culinary & hospitality programs at Walters State Community College.
Professional development is fostered through seminars, workshops, and speakers who are recognized in their fields.
Pigeon Forge Hospitality & Tourism Association – Hospitality & Tourism Impact
Investing in the Future of Pigeon Forge
Since 1987 Pigeon Forge has invested $149 million in advertising and received $15.7 billion in gross business receipts, hosted over 62.5 million overnight visitors and received an ROI of $48 for every $1 invested in tourism
Gross revenue in 2012 reached an all time high of $905 million – a 9% increase over 2011 and 2013 is on track to be another record setting year!
Lodging revenue in 2012 was $192 million – a 10% increase over 2011
Amusement revenue was $161 million – a 9% increase over 2011
Commercial investment by the private sector was $62 million in 2012 – an increase of 56% over 2011
Each Pigeon Forge Permanent Resident Household pays about $4,775 LESS in local city taxes as a result of taxes generated by tourism
Pigeon Forge / Sevier County generated $1.58 billion in tourism spending; created 17,830 (full & part-time) jobs totaling $364.5 million in worker paychecks; generated $85 million in state sales taxes and over $45 million in local taxes in 2012
In fiscal year 2011/12 The Pigeon Forge Commission invested an additional $500,000 in tourism advertising bringing our total advertising budget to $9.2 million per year. This additional $500 Thousand paid huge dividends as noted in our record breaking year of 2012
Investing in tourism advertising, development and promotion is investing in the future of Pigeon Forge!
We need your help, participation and support to continue this effort!