Joe Fall
Education Committee Chairman, Joe Fall

PFHTA Committees: Focus

PFHA Committees, Activities and Events take on initiatives to benefit the association/hospitality industry as a whole. A committee, activity or event chair, co-chair or individual member thereof shall not represent the association in advocacy of or in opposition to any movement or project without specific authorization of the board of directors, or such authorization as may be clearly planted under the general powers delegated to that committee in the rules, regulations or by-laws of the association.


Committee Chair – responsible for determining committee objectives and coordinating efforts to achieve them, and should have at least some expertise in the function or area of the committee.

Committee Co-chair– assist the chairperson in identifying objectives, preparing agendas, developing programs, etc., as well as assisting in carrying out and following up on programs in cooperation with the chairperson and committee members.

Committees & Committee Members – as a collective force, assist the Chair & Co-chair maintain/protect the committee mission statement and carry out the committee objectives and goals.

PFHA Committees – Mission & Objective


Membership: To focus on marketing the association benefits and services to its members and/or potential members and to strengthening the association brand identity, as well as cooperation with the Communications/Public Relations Committee to increase joint marketing efforts to retain and build membership.
Objective: Coordinate the annual association membership campaign/drive targeting retention/new regular & allied members to grow our base by 25%. Key time period should be January – March but the committee should be proactive throughout the year. Regular membership focus should be lodging (hotel/motel, vacation/overnight rental, campground), restaurants, amusements/attractions, theaters and retail.

Monthly Membership Meetings: To coordinate & communicate all association membership meetings, establish meeting dates/times/venues and secure meeting speakers/presentations that are of benefit to the association members as well as compile, update and distribute an annual calendar of meetings and events.

Objective: Coordinate and secure monthly association membership meeting agenda, speakers/presentation, meeting place/venue, food service/catering with a completion goal of January 31st.

Governmental Affairs & Community Relations: To professionally represent the association and its members to local, state, and federal government, distribute information to the members on governmental issues affecting our industry, and provide grass roots tools for our members to insure they have a voice with government leaders.

Objective: Represent the association when necessary in local/state/federal governmental issues/legislation that will impact the association/membership such as – Pigeon Forge City Commission meetings, workshops and events, Pigeon Forge Department or Tourism, Pigeon Forge Tourism Advisory Board, Tennessee Legislature and Tennessee Hospitality Association. Inform the association board and membership on an “as needed” and/or monthly basis of any pending legislation/issues and recommend any necessary or needed action.

Joint Associations SCLA Trade Show: To provide a networking opportunity for allied/regular members to share and promote their products/information with the area associations/hospitality industry.
Objective: Coordinate the March Joint Associations SCLA Trade show (when assigned), select the venue, date and time of event. Communicate event with all vendors, work with venue to coordinate show set up and cost, etc., and coordinate with the Communications/Public Relations Committee to promote the event throughout Sevier County.

Nominating: To present an annual slate of names/recommendations for officers and board members to the association board of directors.

Objective: Recommend to the association board the new board members and/or the board of directors for the next calendar year. New board member selections/recommendations should be made no later than September and elections held in the October meeting per association by-laws.

Budget/Finance: To formulate/manage a three-year rolling budget of the association, monitor the accounting and financial reporting practices of the association, evaluate the dues structure and examine conformance with the bylaws, rules/regulations, specifically on dues payments; and to certify voting credentials at meetings.

Objective: Establish an annual budget (estimated revenue/expense) for the association. Work with the treasure to manage the budget and report updates to the board & membership each month. Recommend to the board the annual membership dues and lunch fees in order to maintain a balanced budget. Work with other appropriate committees to recommend to the board any and all association donations, events and sponsorships, etc.

Education: To create educational and leaning opportunities that inspires and informs the Pigeon Forge area hospitality community and its related businesses.
Objective: (1) Establish and coordinate educational opportunities/classes for the assoc