Predators: Guarding Against Robbery and Human Trafficking

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Recent events at Sevier County Lodging establishments have focused attention on  the need for individuals and businesses to be aware, alert, and prepared for unlawful intruders and criminal predators.

Plan to join us on November 4, 2014 from 9am to 11am when Pigeon Forge Hospitality Association will hold a special Security Workshop at Springhill Suites in Pigeon Forge.

Bill Mish, Vision Hospitality, Chattanooga, TN will instruct us on the many links between hospitality businesses and human trafficking and how to begin to recognize the signs that it is occurring at/in your business.

Detective Matthew Pendleton, Pigeon Forge Police Department and Sevier County Sherriff Ron Seals will advise on robbery deterrence measures, site security, survival techniques, importance of providing a good description of assailant, and what to do if you or your business is victimized.

This workshop is FREE to PFHA members and is $5.00 for non-members and is open to all Sevier County businesses.  Please register today for this important workshop at and be prepared to meet these issues with awareness and action.

Thank you Springhill Suites for hosting this workshop!  Thank you Inn at Christmas Place for providing lodging!

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Sevier County Hospitality Associations Salute Veterans at Dixie Stampede!

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Pigeon Forge Hospitality Association and Dixie Stampede want YOU to register TODAY and plan to join us as we salute America’s Veterans on November 13 at the Dixie Stampede!  All Hospitality Associations are welcome and all Veteran’s receive a complimentary meal!  Let’s fill up Dixie Stampede and show our service men and women how much we appreciate them!  Register today at

Luncheon meal and mini-holiday show are $12 with registration by 12pm on Monday November 10th at :   Sign in and networking begin at 10:45am at Dixie Stampede, see you there!

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2014 Governor’s Conference Re-Cap

Greg Adkins, President & CEO
Greg AdkinsThe 2014 Governor’s Conference on Hospitality and Tourism is now in the books — the record books!

This year’s conference in Knoxville saw the largest attendance in the history of the event, with over 515 registered delegates from all across the state (and yes, even from all across the country!)  The EXPO Tradeshow had the largest number of exhibitors to ever attend the conference and represented a truly broad and diverse spectrum of suppliers to the hospitality and tourism industries. The conference offered more breakout seminars on a wider variety of industry sector-specific topics than ever before.  Add to the list of superlatives the fact that we were treated to not just one or two outstanding keynote speakers, but six!  Plus we kicked off the conference with one of the most successful TnHTPAC Golf Tournaments we’ve ever held!

If you’d like to see the highlights of the conference, you can clickhere to download a copy of the Conference Program Guide.

There is absolutely no way a conference that successful could happen without the tremendous support of our partners, sponsors, volunteers, staff and our wonderful host city.

Special thanks first of all to Commissioner Susan Whitaker and the Tennessee Department of Tourist Development for their partnership with TnHTA in the production of the event — this was truly a team effort that produced great results!

Thanks also to the members of the Tennessee Tourism Committee for their participation and assistance in conference programming and speaker selection.

I also want to say thanks to our many conference sponsors — your generous support allowed us to attract some of the most outstanding speakers and program leaders in the nation.  I’d invite you to visit the Sponsors Page on our conference website and link through to these wonderful organizations and businesses that helped to make the conference so successful.

To our many exhibitors — a special thanks to you for your outstanding support of our state, our industry, our association and our conference.

To our conference seminar leaders — you made this one of the most beneficial conferences ever in terms of education and professional development, and I sincerely thank you for sharing your knowledge and experience with us.

And of course, thank you to our great friends at Visit Knoxville — Kim Bumpas and her team truly pulled out all the stops to make us feel welcome and to show us what a great city Knoxville is!

I also want to thank our tremendous partners at the Greater Knoxville Hospitality Association and the Sevier County Hospitality Alliance, who produced the TnHTPAC Golf Tournament.  Their countless hours of dedication and planning certainly paid off with an outstanding event!

And finally, thanks to you, the representatives of the state’s second largest industry, for your participation in this year’s conference.  Wasn’t it great to see all the different elements that make up our industry — tourism-related businesses and organizations, hotels, restaurants, and government — all coming together in a unified way?  I think that this is just the start of even better things to come as we continue to work together: “Many Partners — One Voice.”

Conference attendees and exhibitors will be receiving an on-line evaluation survey in the next few days.  We ask that you take just a few minutes to complete and submit the evaluation as we strive to make next year’s conference even better and more beneficial for the industry.

Best Regards,

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Student and Youth Travel, The Next Generation



The Pigeon Forge Department of Tourism invites Group Sales Managers from

Pigeon Forge, Gatlinburg and Sevierville to:

Working with Student & Youth Groups

Presented by Bud Geissler

Owner, Metro Tours; former SYTA President; and Director, Group Travel Odyssey

Wednesday, October 1, 2014 – 9 a.m.

LeConte Center at Pigeon Forge

(In the North Conference Room)

Bud will present everything you need to know about student and youth travel. He’ll give you tips on how to reach this market, how to prepare for their arrival, how to take care of them once they are here, and ways you can make their experience a memory of a lifetime.

“… Travel is a key part of a complete education, and we are committed to providingstudent and youth travelers with safe, rich, and rewarding travel experiences.”  Student &Youth Travel Association (SYTA)

Our Smoky Mountain Destination is a perfect destination for Students &Youth to have a rewarding travel experience!

Please RSVP TODAY to:


(Please park in the lot at 2986 Teaster Lane)

SMTDC Presents: Fall KidsFest in Murphreesboro

Smoky Mountain Tourism Development Council co-op opportunity!!
The SMTDC/Smoky Mountain Winterfest is once again the presetting sponsor of the Fall Kids Fest at The Avenue in Murfreesboro and there are opportunities for area businesses and/or mascots to participate in this fun and festive event.
For more information, please contact Mary Hope Maples with the SMTDC or 865-850-1919.
Flyer and registration PDFs below

User Generated Content is Transformative

HEADLINE: Dailybreak Media Survey: How User Generated Content Transforms Brand Engagement;
For Brands Seeking Loyal Followers, Sharing of UGC Is Essential to Attracting Millennials and Baby Boomers Alike
DATELINE: BOSTON, MA; Sep 15, 2014

Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, today released the second batch of findings from its “Dailybreak Brand Engagement Survey,” an analysis soliciting consumer feedback on the ways they engage with brands. Survey results showed that consumers are eager to share brand experiences with friends through user-generated content (UGC), driving the popularity of campaigns that incorporate photo-sharing and other shared content.

The “Dailybreak Brand Engagement Survey” polled consumers across age groups, including millennials, GenX’ers, baby boomers and those over the age of 68. By asking respondents how frequently they share photos or video online, as well as polling them on which types of sources they find most credible, Dailybreak gained critical insights into which groups regularly share UGC and the valuable role friends’ social media posts play in shaping their opinions.
The most significant results stemmed from how frequently every major age group posted photos and video online:

 --  Almost 70% of respondents to the Dailybreak Brand Engagement Survey
     said they share pictures or video online "once in a while," and nearly
     11% do so "all the time";
 --  Although Generation X members (age 35-48) are the heaviest sharers, a
     majority of those across all generations post pictures or video "once
     in a while" or "all the time" with similar frequency -- including
     those over the age of 68;
 --  The survey also revealed that Facebook leads daily social media usage
     across all generations. Fifty-three percent use Facebook at least once
     daily, far more than any other social network;
 --  59% of respondents judged their friends' social posts to be moderately
     or very credible (50% moderately, 9% very);
 --  Generationally, Gen-X'ers are the heaviest daily users of all social
     media except Snapchat, which is predominantly used by millennials.

“Today’s advertising campaigns are likely to fail if they’re static, standalone executions that don’t drive consumers to engage with the brand beyond a cursory glance,” said John Federman, chairman and CEO of Dailybreak Media. “Through the implementation of gamified campaigns, whereby brands introduced a mechanism encouraging users to share content, we see that today’s consumers want deeper engagement with the brands they love. With the right platform in place, content sharing is seamless, credibility is established and viral distribution is practically guaranteed.”


About Dailybreak Media 

Dailybreak is a social engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak’s engaging, highly targeted content is delivered at zero risk for some of the world’s leading brands including Cat’s Pride, Denny’s, Halls and Chevrolet. For more information, visit

 For more information, contact: Jeff Lavery SVM Public Relations for Dailybreak MediaEmail Contact (401) 490-9700 


SOURCE: Dailybreak Media